Monarch Fitness Coaching provides you with a team of expert personal trainers, coaches, and fitness professionals. We prioritize your development and your transformation. Consequently, our staff members have backgrounds in education, Functional Range Conditioning® (FRC®), personal training, strength and conditioning, and coaching. Many of our trainers have experienced their own transformations and are excited to empower you to move well, do more, and be happier.
Heather Collins (she/her/hers)
OWNER, LEAD PERSONAL TRAINER, AND
PROGRAM DEVELOPER
“The ability to move well has an incredible impact on your quality of life and begins with science-backed training that builds active, usable ranges of motion and neurological control. Through education, individualized programming, and consistency, you will be empowered to live the life you envision and develop a health and wellness toolkit that supports informed, intentional decision-making.”
Services Provided: Functional Range Assessment® (FRA®), In-Depth Consultation and Training, Personal Training, Small Group Personal Training, Independent Training, and Open Training
The Monarch Method Areas of Training Expertise: Strength, Stability, Flexibility, and Cardio
Education and Certifications:
- The Monarch Method: Program Design, Personal Training, and Group Personal Training
- Functional Range Systems®
- Functional Range Conditioning®
- Functional Range Assessment®
- Functional Range Systems Internal Strength Model®
- Kinstretch®
- Personal Training: AFAA and ASFA
- Senior Fitness Instructor: AFAA
- Group Exercise: ACE
- Swimming: ASCA Level 2 and USA
- Cycling: USA Level 3 and Mad Dog Athletics Spinning
- Running: USA Track and Field
- Original Strength Resets
- Postural Restoration Institute
- Accounting, CPA
- US Military Academy, West Point
Book a 10-minute consult with Heather.
Will Collins (he/him/his)
LEAD PERSONAL TRAINER AND PROGRAM DEVELOPER
“Health is not owned, it’s leased, and the rent is due every day. Whether you’re returning from an injury, building from the ground up, or looking for the next step in higher performance, I create programs that meet you where you are and support sustainable long-term progress.”
Services Provided: In-Depth Consultation and Training, Personal Training, Small Group Personal Training, Independent Training, and Open Training
The Monarch Method Areas of Training Expertise: Strength, Stability, and Flexibility
Education and Certifications:
- The Monarch Method: Program Design, Personal Training, and Group Personal Training
- Personal Training: NFPT, ASFA
- Mobility
- Postural Restoration
Matt Bowker (he/him/his)
PERSONAL TRAINER
“We can have fun while learning.”
Services Provided: Personal Training, Small Group Personal Training, and Open Training
The Monarch Method Areas of Training Expertise: Strength, Stability, and Flexibility
Education and Certifications:
- The Monarch Method: Personal Training and Group Personal Training
- Personal Training: ASFA
- Licensed RE Agent and Mortgage Broker
Alex Rubenstein (he/him/his)
PERSONAL TRAINER
“In all I do, I want everyone to feel welcome and part of the group.”
Services Provided: Personal Training, Small Group Personal Training, and Open Training
The Monarch Method Areas of Training Expertise: Strength, Stability, and Flexibility
Education and Certifications:
- The Monarch Method: Personal Training and Group Personal Training
- Personal Training: ASFA
- Reading Interventionist
- Master of Arts in Teaching
Wondering who is the best fit for you?
Assistant Coaches and Interns
Trin Collins (they/them/theirs)
Personal Trainer
More About Trin
Trin is deeply passionate about learning and, in some cases, re-learning how to take care of one’s well-being. As the social media and community relationships coordinator, Trin became intrigued by the countless clients who rave about the Monarch Method. Wondering if Monarch Fitness Coaching could have a transformative impact on the chronic joint pain that often interfered with the life Trin wanted to lead, they decided to become a client. The improvement in daily function was undeniable after just a short time in the program. Trin felt the pain significantly diminished, motivating them to become a coach and assist others in their journey towards pain-free and joyful movement.
Education and Certifications:
- The Monarch Method: Personal Training, Group Personal Training
- Personal Training: ASFA
- Research Assistant in Learning Sciences, Northwestern University
- BS in history, Northwestern University
Matt Little (he/him/his)
Personal Trainer
More About Matt
Matt grew up in a multi-generational home where his mother worked as a hospice nurse, providing compassionate end-of-life care for her patients. As an ETHS starting quarterback and a Division 1 dual-threat quarterback, Matt brought that same level of care and advocacy to the football field, prioritizing his teammates’ safety and well-being. He understands that small adjustments in both movement and behavior create game-changing impacts. Matt’s background in music composition, and his current work as a sound engineer, reinforce his belief that minor changes can lead to significant benefits.
Education and Certifications:
- The Monarch Method: Personal Training and Group Personal Training
- Personal Training: ASFA
- Columbia and Jackson State: Music Production and Composition
- Western Michigan: Finance/Accounting
Jon Hoffheimer (he/him/his)
Intern
More About Jon
Jon is passionate about giving back to his community and helping children and adults be active. Working at Evanston Recreation Department, McGaw YMCA, and School for Little Children has allowed Jon to support hundreds of people seeking to add movement into their lives. Jon brings his cheerful, friendly, and positive attitude to his role as an intern at Monarch Fitness Coaching, where he helps others work to achieve the amazing transformation he has experienced as a Monarch Fitness Coaching client.
Education and Certifications:
- Program Assistant, Evanston Recreation Department
- Teacher’s Aide, School for Little Children
- Early Child Care Certification, National Louis University
- Caregiver and Tot Movement Certification





























